To Love The Brand
Positioning that gets people (to love the brand).
To love the brand is a marketing service agency that utilizes a new kind of Brand Positioning and Language Development methodology. Our services are meticulously crafted to prove a fundamental, functional benefit to people in a way that creates a feeling so necessary to their wellbeing, they go beyond being a consumer to someone who loves your brand and wants it around all the time.
Where'd this idea come from?
Our Marketing Services are delivered based on the following:
• If you truly love a brand, you’re getting something from it, on a very deep, human level, of which you’re likely not even aware.
• That feeling is important enough to your wellbeing to keep you coming back to that brand, over and over again.
• Most brands want to create marketing that delivers that feeling, but end up doing the opposite for all but a sliver of their potential audience. • My Brand Positioning and Marketing services help create messaging and marketing tactics that connect with far more people, gives them that feeling of wellbeing and creates a bond to the brand.
• That feeling is important enough to your wellbeing to keep you coming back to that brand, over and over again.
• Most brands want to create marketing that delivers that feeling, but end up doing the opposite for all but a sliver of their potential audience. • My Brand Positioning and Marketing services help create messaging and marketing tactics that connect with far more people, gives them that feeling of wellbeing and creates a bond to the brand.
It's the ultimate objection-fighting tool.
Because the objections we find are much deeper.
As a marketer, you know people have objections to the language you use in your ads, on your website and in all your promotional materials. But what if they’re not telling you the real objection? What if they don’t even know what it is? Our work is different, because we figure out the deepest objections.
And craft language for every marketing tactic that soothes these objections away.
Helping people feel more secure with themselves. And with your brand. Just by being exposed to your Marketing.
About me.
I'm Eric Kiker. I've been a Writer / Creative Director / Strategist for more than three decades. I've won just about every award, including an Effie (the one they give for effectiveness) and permanent inclusion in the Library of Congress. I've done what I do — create compelling, differentiating language — for Naked Juice, Atkins, Jenny Craig, Proctor & Gamble, Clorox, Johnsonville and so many others. And all the while, I wondered, what creates brand love — and more importantly, what keeps it from forming? I think I've found very interesting answers to both those really crucial questions.
A few testimonials, of course.
Bill Keith, Perfect Bar
“We met Eric in 2013 when we were ready to set ourselves apart from every nutrition bar out there. The workshop he led and the resultant brand messaging ‘perfectly’ captured our family’s passion and is still on our packages, years later. He was instrumental in communicating our story/purpose and for that, I will always be grateful.”
Barry Turner, Lenny & Larry's
"'Baked Nutrition' came out of Eric's mouth as a way to differentiate Lenny & Larry's. Two words that captured what we were — and are — all about. No matter how many imitators come on the scene, that phrase will always set this brand apart.”
Kirsten Benefiel, HSS
“What I loved about the work (and the process) Eric introduced was, not only did it allow us to find our voice, be bold and take risks to really engage our customers – it shifted our culture and re-energized our team. My team is so excited to be a part of this brand and our future. He is a change agent and I never would have been able to push our thinking as far without him.”
The Services.
• Brand Positioning
• Brand Story Development
• Creative Development
• Product and Company/Brand Naming
• Marketing, Messaging and Brand Positioning Consulting
• Headlines and taglines
• Copywriting and Art Direction for any marketing tactic or need
Want to know more?
Just drop me a text at 303-332-9834